Proven Marketing Ideas for Small Businesses The best marketing ideas for your business are proven to work and they work with the resources and capabilities you have. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. We are really excited [...]

The Infinite Value of Feedback Loops Evaluating the feedback loops in your business will help you make smaller and more manageable corrections over time that lead to maximizing your revenues. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. I'm [...]

Turning More Leads Into Appointments A successful lead to appointment process is practiced and rehearsed. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. I'm here with two ‘gentlemenly’ guests, and we are going to be talking about the infinite [...]

Growing Your Business With Brand Awareness Even the smallest businesses have a chance of knocking off the bigger companies because they can personalize their branding to their niche audience. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. I am [...]

Managing Successful Call Handlers A successful business will pay close attention to how they handle their 1-to-1 customer interactions. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. We are today going to be talking about managing successful call handlers. [...]

Why Bother with UTM Parameters UTM parameters are essential for quantifying and refining marketing campaigns. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links from Episode: Data Driven U (Resources + Education for Digital Marketing Expertise). Google Analytics Mastery Course Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop [...]

NAP Consistency and SEO Brand consistency across online and offline listings impacts current and future consumer acquisition. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links from Episode: Huckabuy Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. I'm here with a very special guest today, and we're [...]

The Costs of Missing One Call in your Business The better a business understands the value of every phone call the better that business will be at generating revenue from the phone. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello. Welcome to the Close The Loop [...]

Why Should Your Business Use Social Media? Any business can improve the relationships they have with current and prospective consumers using social media. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello welcome to the Close The Loop podcast. Today we're going to be talking about everything [...]

How to Make the Hiring Process Easier A business needs to find candidates who have the right culture and the right fit for the position they are hiring for. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links from Episode: Sparkhire Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The [...]

Turning More Appointments Into Sales Turning more appointments into sales is by far the best place for a business to take control within the sales pipeline. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links from Episode: The Sales Evangelist Website Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The [...]

Building an Email List The better a business can be at reaching their ideal audiences with relevant messaging the more successful they will be at email marketing. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. Today, we're going to [...]

How Small Businesses Can Build Better Websites A website attracts more consumers and helps promote what your company does, why should the visitor care about your brand, and why should that visitor do something about it right now. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello, [...]

Marketing Plans That Help Small Businesses Scale The strategy behind a marketing plan balances the speed of growth with the capabilities and resources a business has. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. And today we're going to [...]

Scaling Your Business Like a Weed Your business has to grow like a weed to sustain against all the disruption you will face. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode: https://stuheinecke.com/ https://claytonchristensen.com/books/the-innovators-dilemma/ Episode Transcript [00:00:00] Kevin Dieny: Hi, welcome to the Close The Loop Podcast. I'm Kevin [...]

Website Loading Times are Killing Your Conversions A website that takes forever to load can easily be killing your conversion rates. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode: https://huckabuy.com/ https://pagespeed.web.dev/ https://www.cloudflare.com/welcome-center/ Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. I'm Kevin Dieny. [...]

Fielding Inbound Calls Fielding inbound calls are an intimate 1-on-1 interaction with the consumer that contributes to the success of a growing business. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Guest Matt Widmyer Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop podcast. Today, we're going to be [...]

More Data vs. More Deals - Part 1 Does being more data-driven lead to more deals or does being more intuitive-driven lead to more deals? Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Guest Matt Widmyer More Data vs. More Deals - Part 2 Part #2 Episode Page Episode Transcript [00:00:00] Kevin [...]

More Data vs. More Deals - Part 2 Conclusion of discussing whether being more data-driven or more intuitive-driven leads to more deals? Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Guest Matt Widmyer More Data vs. More Deals - Part 1 Part #1 Episode Page Episode Transcript [00:00:00] Kevin Dieny: Hello. Welcome [...]

Connecting with your Consumers How well a business connects with its consumers defines how successful it will be in acquiring and retaining them as clients. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Guest Carolyn Lowe Links from Episode ROI Swift Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The [...]

Advantages of a Branded Paid Search Campaign More traffic means more business for you. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Host Kevin Dieny Links from Episode Paid Search Marketing Team Consulting Services by CallSource Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close the Loop podcast. I'm Kevin Dieny [...]

What Makes a Great Business Leader? Stronger leadership in a company drives results. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Guest Ronn Burner Topics Discussed in Podcast Episode: Business leadership Business leaders Leadership and business owners Diverse Leaders Leadership guidance Links from Episode Jocko Willink - Extreme Ownership (Book Link to [...]

Unscalable Marketing Strategies The marketing activities that are unscalable present valuable opportunities for businesses. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Host Kevin Dieny Episode Transcript [00:00:00] Kevin Dieny: Hi, welcome to the Close The Loop podcast. I'm your host, Kevin Dieny, and today we're going to talk about strategies of [...]

Onboarding New Employees Onboarding a new employee is a process that arms them with the knowledge and confidence they need to be successful in their role. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Co-Host Ronn Burner Episode Transcript [00:00:00] Kevin Dieny: Hi, welcome to the Close The Loop podcast. I'm your [...]

What is DNI? Dynamic number insertion (DNI) unlocks the attribution of phone calls that lead to ROI for a business. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Topics Discussed: Dynamic Number Insertion website call tracking. What is Dynamic Number Insertion (DNI)? Website Call Tracking. Swapping phone numbers on website. Sessionized call [...]

What does it take to be successful in a franchise? The goal of a successful franchise is to grow profits by scaling locations on the back of a turnkey business that can be run on its own. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Website for Diane [...]

Conquering Growing Pains Being able to conquer growing pains shows them the opportunities they are. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Martin Strong Author Website Martin Strong Business Website Episode Transcript [00:00:00] Kevin Dieny: Hello and welcome to the Close The Loop podcast. Today, we have [...]

How do businesses get value out of a CRM? The primary value of a CRM for a business is to help the business turn process into profit. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Theia Marketing Website Episode Transcript [00:00:00] Kevin Dieny: Hello, and welcome to the [...]

How do small businesses make great content? Content is the vehicle that marketing uses to engage with consumers. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Cassie's LinkedIn Episode Transcript [00:00:00] Kevin Dieny: Hi, welcome to the Close The Loop podcast. I'm your host, Kevin Dieny, and today [...]

Customer Service is Sales Customer service that leads to sales is about delivering a great experience every time. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Chris Lalomia LinkedIn The Trusted Toolbox The Home Service Institute Episode Transcript [00:00:00] Kevin Dieny: Hello, welcome to the Close The Loop [...]

How They Ask You Answer Saved River Pools and Spas Even the smallest companies have to figure out how to answer their customer's questions using content. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Marcus Sheridan LinkedIn They Ask You Answer Book on Amazon Impact - Marcus' Agency [...]

The Top Reports in UA Google Analytics A report in Google Analytics is a collection of data that aims to answer a specific set of questions. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Kevin Dieny LinkedIn Google Ads Paid Search Consulting Top Reports in Google Analytics [Blog [...]

How To Build An Exit Strategy For Your Business Create a business that the owner can one day exit from with confidence. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Kyle Griffith, CBI, CMAP LinkedIn Profile The NYBB Group The Eminae Network Episode Transcript [00:00:00] Kevin Dieny: Hello, [...]

What is the ROI of Marketing? The business needs to see if marketing costs are being recouped by its contribution to revenue. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Glenn Schmelzle LinkedIn Funnel Reboot Website (Glenn is the host of this podcast) Kevin's Episode on Glenn's Podcast [...]

Making Marketing Analytics Easier Understanding your marketing results is key to spending your money wiser. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Scott Konopasek's LinkedIn Mint Measure Website Episode Transcript Kevin Dieny: [00:00:00] Hello, and welcome to the Close The Loop podcast. I'm your host, Kevin Dieny. [...]

Local Business Digital Marketing Strategies Digital marketing offers local businesses the opportunity to engage with their customers. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Primary Topics Discussed: Local SEO Local SEO Tactics Developing internet marketing strategies for local businesses. Links Mentioned in Episode Brandon Leibowitz's LinkedIn SEO Optimizers Website Episode Transcript [...]

Making Your Website More Accessible Building a website that is more accessible for everyone enhances the profitability of that website. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Amber Hinds LinkedIn Amber's Company Equalize Digital IAAP Website Episode Transcript [00:00:00] Kevin Dieny: Hello, I'm Kevin Dieny, your host, [...]

Managing Remote Employees The better managers can support their teams of remote employees the more productive everyone will be. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Tiffany Tran LinkedIn Episode Transcript [00:00:55] Kevin Dieny: Hello and welcome to the Close the Loop podcast. I'm your host, Kevin [...]

The Best Marketing Advice According to Reddit The crowdsourced marketing advice from Reddit could help grow your business. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Kevin Dieny LinkedIn Relevant post on Reddit r/marketing Episode Transcript [00:00:00] Kevin Dieny: Hello, and welcome to the Close the Loop podcast. [...]

What should a small business look for in an agency? Your business could benefit from evaluating the relationship you have with your marketing agency. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode David Baer's LinkedIn The Prepared Group Website (David's About Me) Episode Transcript [00:00:00] Kevin Dieny: Hello, [...]

Getting the most value out of an in-person event? Going to an event offers too many opportunities for business leaders to pass up. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned in Episode Kevin Dieny's LinkedIn Hero Conference CXL Live Conference B2BMX Marketing & Sales for B2B Conference Episode Transcript [...]

Let's Create an Advertisement that Generates Leads Generating leads is a very difficult conversion goal to accomplish for the right ROI. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned & Helpful Resources from Episode Kevin Dieny's LinkedIn Google Paid Search Ads - How it works page Facebook for Business Ads [...]

Video Marketing for Small Businesses If a business can identify ways to use video in their marketing strategy the opportunities are out there. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned & Helpful Resources from Episode David Feinman's LinkedIn David's Company, Viral Ideas Marketing Website Retargeting Video Viewers in Meta [...]

Small Business Recession Strategies Businesses that thrive in an economic recession can grow larger and faster than ever. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned & Helpful Resources from Episode Kyle Griffith, CBI, CMAP's LinkedIn The NYBB Group Website The Eminae Network Website The E-Myth by Michael Gerber Book [...]

Solving for Marketing Incrementality with Data The better a business is at understanding and taking action on marketing incrementality the better off they are at growing revenue. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned & Helpful Resources from Episode Kevin Dieny's LinkedIn Profile SuperMetrics Data ETL Tool for SMB [...]

How Home Service Businesses Can Increase Revenue Flow Understanding how a business is generating a consistent flow of revenue serves the business better in the long run. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned & Helpful Resources from Episode Jon Torrey's LinkedIn Profile Searchlight Digital Website The Data-Driven Trades [...]

The Latest Trends Shaping the Marketing Industry for 2023 The latest trends shaping the marketing industry for 2023 will impact how your business generates revenue. Hosted by Kevin Dieny NOW AVAILABLE EVERYWHERE YOU LISTEN TO PODCASTS Links Mentioned & Helpful Resources from Episode Kevin Dieny's LinkedIn Profile Handling Disruption Episode with Stu Heinecke Our Virtual [...]