Call Tracking with Dynamic Numbers

In order to attribute telephone calls to a specific online ad, key word, email or social media campaign, a tiny snippet of code is added to each website on which an online visitor will encounter a company’s telephone numbers. CallSource maintains a pool of local or toll-free call tracking numbers for each such site. Numbers from this pool instantly replace the company’s regular website telephone numbers whenever a visitor arrives. This is why such call tracking numbers are called “dynamic numbers.” CallSource provides different numbers to each visitor who lands on the page. A consumer call to a dynamic number during the web session in which that number is displayed (or within a defined time after the session ends) is thereby attributed to its source.