There are endless benefits for your company for using a call tracking system, but what are the real hard-hitters?
Call tracking and performance management services come with many benefits to better your business—but let’s cut to the chase. When you get down to it, what are some top paybacks that are really going to help you move the meter in your company to increase revenue and grow your business? With CallSource, it’s as simple as 1, 2, 3.
1. Improved Marketing ROI
We’ve said it once and we’ll say it again—throwing money at different marketing pieces hoping they’re going to pay off just doesn’t work. Why give yourself guesswork when you can use call tracking to see your true return on spend? It may work to go with your gut and trust your instincts in other areas of life, but when it comes to your marketing, you need to make informed decisions based on true data.
One client who finally decided to do this ended up saving over $45,000 of their marketing dollars. Isn’t that something you’d like to tell your boss you were able to do for the company too?
By utilizing call tracking and assigning different phone numbers for your marketing pieces, it will be clear which ads are providing the most inbound leads, and which are getting you the most bang for your buck.
2. Increased Conversion Rates
A good call tracking provider must deliver accurate appointment conversion metrics. CallSource reports give you your true appointment conversion rates, as scored by our live human analysts.
Again, rather than assuming that your call handlers are all performing at their highest capacity, take a look at real data to set goals and ensure accountability based off of reporting that delivers true statistics. Once you start using this information, you’ll be able to start seeing results.
3. Improved Call Handler Skills
Viewing your actual appointment setting rates is extremely helpful to ensure that you are on track, but where do you go from there? Well, be sure to find a call tracking provider that will equip you with additional information on your employees’ actual call handling skills.
With your call handlers’ inbound phone calls being recorded and scored based on the qualities of a good phone call with CallSource, everything management needs to help set goals and coach their team is right at their fingertips. Waste no more time training on useless information, or listening to endless phone calls to find the right example that you are looking for—with these actual examples in front of you, you’re set for success to help your employees improve their phone skills.
To learn more about call tracking and how it can benefit your business, subscribe to our blog. If you’d like to hear more right away, speak to a CallSource representative today at 1-877-CallSource.
Hello Casandra Ciopryna,
I can’t understand how the call tracking will improve the conversion rate of the marketing activities. Can you explain a bit more
Hi Praveen,
Of course! Simply applying call tracking will not improve your conversion rates immediately – but by implementing call tracking phone numbers onto your marketing campaigns, you will be able to receive data on which pieces are working better than others. After reviewing your metrics, you can decide what marketing to invest more money in to receive more leads and which aren’t working for you.
Also, a more robust call tracking system such as CallSource’s gives you additional metrics into seeing how well your call handlers are performing. By looking at your call handler’s conversion rates and what parts of the conversation they need additional help with, you can then perform training and coaching to help them improve their appointment-setting efforts and therefore increasing their appointment conversion rates.
If you are interested in further information on how call tracking can help your conversion rates, please feel free to contact us on the link above!