“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different strategies, invested in technologies and basically seen it all.
CallSource® is a classic American tale of an idea that turned into a business that has thrived through grit and determination. “CallSource® Reflections” is Elliot’s blog series on lessons learned as a business owner before the era of startups and VC funding.
Elliot’s monthly blog contributions take the reader on the journey of how our solutions have evolved.
Longtime CallSource CTO, Jason Scinocca, is especially busy these days.
That’s because Jason is also the CEO of fast-growing start-up and CallSource sister company, AutoID.
Jason invented a way, without cookies or pixels, to track online shoppers; both cross-domain and cross-device. Seeing the obvious synergy with its own call management business of more than 25 years, CallSource threw its support behind Jason and invested in AutoID.
Combining the industry-leading capabilities of the two companies, EveryLead® is the first service to offer a unified dashboard that details and attributes a subscriber’s leads; whether they arrive as calls, chats, texts or web-form submissions. While it integrates with Google Analytics, Marketo, and other marketing analytics platforms, EveryLead’s own reporting provides more accurate lead attribution and much richer consumer activity data than, for example, Google can.
For example, where Google attributes a lead to the last site visited, EveryLead can track a consumer’s complete online and offline journey, from first website visit, email invitation, or social media campaign to call, chat, text or web-form contact with a subscribing dealership. Of course, it also identifies whether online leads are the result of organic search or paid search, including AdWords.
Where Google would report a returning web visitor who refuses cookies or browses “incognito” as a new visitor, EveryLead recognizes the return visitor and displays his or her prior shopping activity, including vehicle display pages viewed and communications with the subscribing dealership. While Google would identify a “bot” as a visitor, EveryLead could recognize a bot visit as a non-prospect.
While Google won’t tell you when a prospective customer defects to a competitor’s website, EveryLead can send you an immediate alert, identifying vehicle display pages viewed on the competitor’s site, along with his or her activities on your site and contacts with your dealership.
EveryLead can help dealers predict inventory requirements by reporting, in real time, the most-viewed vehicles and trim packages in the market. Instead of stocking last month’s best-sellers, dealers can order the vehicles consumers will be purchasing next month.
EveryLead automatically assigns and manages dynamic website phone numbers for session-based tracking, in sharp contrast to the labor-intensive processes required by other platforms. The digital tracking features install with a single line of code. Reporting is detailed enough for the most advanced digital marketer but simple enough for any manager or owner to clearly understand.
To learn more about CallSource or AutoID and how it can help your business, contact one of our representatives today.
