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Pragmatic Advice for the Digital Market Wednesday, February 20, 2008 1pm Eastern Five years ago, most dealers were dragged kicking and screaming toward Internet marketing. Today virtually ever dealer is directly or indirectly reaching consumers online. Not only is the digital world new to auto retailers, it is constantly changing. What was valuable before might not be today. his session will provide dealers with an overview of the digital marketplace as it relates to automotive retailing. It will highlight the latest trends, but more importantly provide attendees with practical approaches to getting the most out of their Internet investment. >View Webinar
Installing a Business Development Center without Breaking the Bank Installing a sound BDC can ultimately lead to greater customer satisfaction and help dealerships develop their business. But, without careful planning, implementing a BDC can be both costly and prone to failure. To find out how to reduce the risk and costs, join Kenneth Kingstad nationally recognized automotive sales and management trainer, as he discusses proven strategies for developing an effective BDC that will give a quick return on investment (ROI). >View Webinar
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