You take care of the patients. We'll take care of your advertising ROI.
Be it dermatology, dentistry or plastic surgery, practicing medicine is often more of a calling than a business. However, when it comes to marketing, a medical office should be treated exactly the same as a small business. But if you are focused on patient management and care, who's going to make sure you get most out of your advertising budget?
Everybody understands that it takes money to design effective ads and it takes money to place the ads in the most effective mediums available. But who's tracking how much money you are actually spending and which medium is actually bringing in the calls?
Having your receptionist or office staff track referral is an inefficient and often faulty way to accomplish this. Your call-handling staff must be trained to ask the right questions, and each caller's responses must be accurately transcribed and converted to usable data. Even more frustrating, the prospective patient must accurately recall which advertisement or campaign they are responding to.
CallSource call tracking solutions let you:
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Track your incoming calls by advertising
source and report on ROI
- Record incoming caller information
- Track peak-traffic times
- Measure and record missed calls
Unlike prospective patients who are referred by a friend or another physician, a person responding to an ad has no built in good-will towards your office. Your reputation begins with them when they dial the phone. CallSource services can help you develop "best practices" by recording and reviewing
incoming calls to:
- Assess how consistently your sales professionals ask the specific questions proven to qualify potential patients and lead to a scheduled appointment
- Evaluate your call-tracking data and lead-management practices to identify hidden opportunities
- Develop and implement a custom action plan to increase an organization's lead-to-close ratios and maximize the return on your marketing investment
- Train new-hires by allowing them to listen to successful calls.
At CallSource, we understand how important growing and maintaining your practice is. While you specialize in dermatology, dentistry or plastic surgery, let us practice what we know best. Getting the most ROI out of your advertising investment.
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