Simple, effective tools to help you get the most out of your marketing dollar.
For the mortgage
industry, marketing has never been more important. Whether you're a small lender at a single
location or a large lender with offices throughout the country, standing out in
today's market and making the phones ring is crucial for your business. The two
keys to prospering through these uncertain times are creating a solid
impression on potential clients and gaining repeat business. These two tasks can be accomplished by collecting
and analyzing your inbound phone calls.
It is essential to be able to quantify who is calling your
business. Is it repeat business or new?
If it's new business, did the lead come from referrals or an advertisement? This important data often gets lost in the rush
to land new accounts. But capturing this
information is critical to improving your results. CallSource understands your business and has
the tools that you need to determine and improve your marketing return on
investment.
Our call tracking solution:
Captures
100% of prospect phone calls and extracts 73% of the callers' names and
addresses, 24/7
- Stores
extracted data to help you build your data base for future direct
marketing campaigns
- Creates
a virtual report card for all of your advertisements
- Provides
data to enable you to remix your ad spending and reinvest only in top
performing campaigns
- Enables
you to develop more qualified leads without spending any additional ad
dollars
- Creates
a digital recording of all calls that enable you to:
-
Develop successful training materials using actual
calls handled by your top producers
-
Improve the performance of new hires by uncovering any training issues
and/or missed opportunities.
Once the data is captured, what do you
do with it? CallSource delivers
proactive services that allow your brokers to:
-
Collect
caller data for future marketing campaigns
-
Deliver
personal, recorded messages to customers and prospects
-
Send
unique video messages via email
With mortgage rates in flux, this is a challenging time for
brokers and lenders. The ability to make
data-based decisions about marketing can help your company maximize successful
campaigns and stand out from the crowd.
Tracking incoming leads, developing training tools based on your
successes, and having the tools you need to generate repeat business can
greatly improve your marketing ROI. The CallSource suite of call tracking tools is
designed specifically to help you track, train and get the most out of your
marketing dollar.
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