Solutions Dynamic Number Replacement

Dynamic Number Insertion

Since you're measuring clicks, why not also measure phone calls?

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An online visitor telephones your business. How do you know which search engine and key word brought him to your Website?

Dynamic Number Insertion (DNI) tracks calls from your Website back to the ad words and search engines that brought the prospects to your site, identifying the online source that prompted the call to your business.  You'll know precisely how many leads you received from each Web marketing source.  

Since you're measuring clicks, why not also measure phone calls?  DNI employs advanced call tracking technology that makes this possible.  You' be able to identify the source of each lead and measure the true return on your online marketing investment. 

  • Track phone calls back to keyword and search engine
  • Measure the true impact of your paid PPC and SEO campaigns
  • Measure the effectiveness of every online ad or keyword

How does Dynamic Number Insertion work?

DNI identifies the search term, ad, or search engine that sent the visitor to your Website, then displays a telephone number mapped to this information.  The call is then tracked through CallSource’s advanced system, and the lead delivered to you in real-time.  Dynamic Number Insertion takes the mystery out of online tracking, and provides real analytics on search engine and pay-per-click marketing.

  • Establish an accurate “cost per lead,” not just “cost per click”
  • Measure true ROI for Online Marketing
  • Maximize Online Marketing ROI

 

Why choose CallSource®?

Celebrating its 20th year, CallSource has evaluated literally millions of client calls.  Our in-depth knowledge and experience includes integrated call tracking, call recording, lead management, lead scoring, telephone performance analysis, business analytics and learning management.

With carrier-class networks in Burbank and Chicago, CallSource tracks over 1,500,000 toll free and local numbers for over 250,000 businesses throughout the U.S. and Canada.  We’ve helped companies of every size make critical, information-based decisions resulting in higher occupancy and improved ROI. 

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